Moto Visual Design System

UI, UX, Research

Updating Motorola’s brand

In anticipation of the new product line-up from 2017, I’ve been collaborating with designers from Motorola to define a new Visual design Language. This update seeks to bridge the gap between Motorola’s industrial design implementation and software development, simplify some of the elements and long standing features found in our UI, unify Motorola and Lenovo (Moto’s parent brand) and leverage animation to create more sophisticated micro-interactions.

Goal Leverage the Moto 360 watch’s capabilities to assist Moto owners in meeting their fitness goals and hook them on the Moto ecosystem of apps

Why? Working in Android development often meant that we were unable to stand out form our competitors. Being in a global marketplace only compounded this problem as there were so many manufacturers with similar looking UI.

Key Flows 
- IMoto App UI updates
- Components added to design system

Team:
18 total

Software Dev ••
Project Managers •
UX Design (1 remote: São Paulo) ••
UX Research (1 remote: Beijing) •••
Visual Design (4 remote: 1 Beijing, 1 Shangai, 2 São Paulo) ••••••••••


My role: 
Visual Design

UI Design, Illustration, User Flows

Unfortunately, I can’t show any details of my screens here at this moment in time, but I’ve been working on the visual design in defining how the intro screens will look as well as interior pages for Moto’s fingerprint sensor nav, security software and voice assistant. My work includes creating flows for interaction, creating animations and prototypes to test the new updates with users.

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